May 21, 2013 · New York Times
Yahoo! Acquires Tumblr
Social media is a key component for success for public affairs campaigns and organizations these days, and now that Internet titan Yahoo!, has announced its purchase of social blogging site Tumblr for $1.1 billion, Yahoo! will own a communications platform for peer to peer shareable content that can compete with Twitter and Facebook. This purchase, which surpasses Facebook’s $1 billion buy of Instagram, carries a substantial risk as analysts are waiting to see if Tumblr, with over 108 million blogs, can generate a profit. Only time will tell if Tumblr will prove to be the right platform to ensure Yahoo!’s success in a competitive communications world. Posted by Christine Sanders.