Public Relations Planning & Outreach
Through our Congressional, political and corporate work on some of the most significant policy initiatives of the last decade, we have built key relationships with elite, influential reporters. Our public relations planning and outreach goal is always to establish the best channels to quickly and reliably disseminate relevant news to reporters. We think ahead of news cycles and if necessary can re-frame an existing news cycle using political campaign-style rapid response protocols.
Our approach to managing controversial subjects that attract the attention of Congress or regulators puts a priority on educating reporters and other key audiences about the relevant facts. We work closely with the client’s team to put official assertions within a reasonable context or, if appropriate, rebut them forcefully.