12.22.16
The Value of Authenticity
In 2013, CNN President Jeff Zucker told Adweek that the network is making a series of changes designed solely to win over the millennial audience. In 2014, the New York […]
Insight
Latest news
Read article
12.21.16
Are Native Ads a Little Too Native?
Are Native Ads a Little Too Native?
12.13.16
VR and AR Technologies Are Not Just for Gaming
VR and AR Technologies Are Not Just for Gaming
11.29.16
Quarterbacking Strategy in a Field of Fake News
Quarterbacking Strategy in a Field of Fake News
11.11.16
Next Stop, 2026: 10 Communications Trends for the Next 10 years
This year marks 10 years for our firm, Blue Engine Message & Media.
11.11.16
#1: Virtual reality
We’re not in Kansas anymore. Or maybe we are? Still can’t decide? Blame virtual reality (VR). VR is changing the way we communicate as PR professionals. It has the potential […]
11.11.16
#2 The end of the gatekeeper
In case it wasn’t obvious before, one of the most apparent takeaways from Donald Trump’s election is that the traditional “gatekeeper” for guiding public opinion, our newspaper editorial and op-ed […]
11.10.16
#3: Speaking your mind is ok, and encouraged
Today, part of being a good corporate citizen means taking a stand on issues and topics that were at one point considered too sensitive. In recent years, we’ve seen companies […]
11.10.16
#4: Easier access to data
Times are changing, and changing fast. Especially when it comes to how the media is delivering content to readers. We’ve already talked about how individuals are increasingly curating their own news content, thanks […]
11.09.16
#5: How do you pitch a machine?
Automation is in the news – and in the newsrooms. The New York Times created a story that displayed differently depending on a reader’s location. The Washington Post tweeted about […]