Keeping Track Following the public policy media

Guess who’s hosting MSNBC’s new morning international news program: “Jose Diaz-Balart”? You guessed it, Telemundo’s Jose Diaz-Balart! More »

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In Case You Missed It Trends in public affairs and strategic communications

When the World Cup and Crisis Communications Collide

How organizations respond to major crises defines their future. In US News and World Report, Blue Engine’s David Di Martino sinks his teeth into how Italy vs Uruguay became another crisis communications moment for FIFA. By @awestabrams & @ddimartino1 More »

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Blue Engine Message & Media

Social Media: Sometimes You Just Need to Answer the Phone

Every minute, 3.1 million people “like” something on Facebook and 750,000 images are uploaded, yet corporations face an online trust gap. Posted by Price Floyd @pricefloyd. More »

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ICYMI – For Best Results, Don’t Say ICYMI on Twitter

Think you know what works on Twitter? Want to increase interaction? Google and Cornell University crunched the numbers for keeping your Twitter account fresh and engaging. Spoiler Alert: Don't use ICYMI! Posted by Kara Ferguson @karatferguson. More »

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In Twitter Age, Headlines Trump Content for ‘Knowledge’

In today’s world of sound bites, trending tweets and viral everything, faking cultural literacy is all the rage. In fact, sometimes the headline may be all that matters. Don’t let your message get lost in the noise. Posted by Amber McDowell, @amcdowell1. More »

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Blue Engine Message & Media

Coming Soon: All the News That Fits in Print (and Online)

Coming soon to a newspaper – and website – near you: shorter Associated Press news stories with less “bloated mid-level copy.” Why? Digital customers don’t have the attention span and papers are increasingly short on space. Posted by Adam Abrams. More »

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