- In Case You Missed It Trends in public affairs and strategic communications
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DiMartino: Stanley Cup’s value is etched into it
Blue Engine is mixing it up as the NHL Stanley Cup finals between the Boston Bruins and Chicago Blackhawks get under way. The Boston Globe today published a letter from our own David Di Martino who takes issue with the notion that this year's Stanley Cup appearance "justifies" the Bruins' 2011 Stanley Cup championship. "Nonsense," says Di Martino, adding "the Stanley Cup playoffs are the most grueling, violent, and challenging championship gauntlet in all of sport. Winning the Cup is based on nothing less than grit." Follow David as he cheers on his home team on Twitter, @DDiMartino1. More »
Yahoo! Acquires Tumblr
Social media is a key component for success for public affairs campaigns and organizations these days, and now that Internet titan Yahoo!, has announced its purchase of social blogging site Tumblr for $1.1 billion, Yahoo! will own a communications platform for peer to peer shareable content that can compete with Twitter and Facebook. This purchase, which surpasses Facebook’s $1 billion buy of Instagram, carries a substantial risk as analysts are waiting to see if Tumblr, with over 108 million blogs, can generate a profit. Only time will tell if Tumblr will prove to be the right platform to ensure Yahoo!’s success in a competitive communications world. Posted by Christine Sanders. More »
Blue Engine Adds New Team Members
Firm hires former senate communications director Amber McDowell and Operations Manager Catherine Lavelle. Additionally, Allison Clear Fastow has been promoted to partner. More »
Blue Engine’s Di Martino on DC Industry Infighting
The Inside-the-Beltway publication Politico writes daily on politics and why politicians, consultants and media figures do what they do on behalf of their issues, clients and causes. This week, in covering the latest public affairs battle brewing in Washington, D.C., Politico turned to none other than Blue Engine’s own David Di Martino for his take on how the next big fight is shaping up. Di Martino described a “uniquely Washington experience,” where each side assembles “their own Mt. Rushmore of big-name consultants and lobbyists” to strategize and share information. More »
Politicians Are Snapping Away
More politicians than ever are relying on an old maxim while using new technology. Through Instagram – inspired by the notion that a picture is worth a thousand words – politicians are increasingly connecting to their audiences by speaking directly to them, and bypassing the traditional media . They can also share a private glimpse into their lives, like Mayor Bloomberg’s photo of him kissing a dolphin or Speaker of the House John Boehner posting baby photos of himself and his brother. A personal touch that often can’t be conveyed through a talking point or press release. Posted by Christine. More »